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Marketing Specialist

Department: Research Area Content

Location: Cambridge, Massachusetts, United States

About the role 

The Marketing Specialist will develop exciting strategic marketing programs to drive demand and lead generation supporting the sales initiatives and business objectives. Using their scientific knowledge and firm understanding of the life science industry, this person will also identify and recommend new marketing opportunities and work to integrate and align activities with the overall marketing strategy.

Roles & responsibilities:

  • Work directly with sales to drive account based marketing campaigns and programs to build the sales pipeline at named accounts
  • Develop personalized marketing campaigns to increase demand generation and capture market opportunity based on data analysis
  • Map organizational decision-makers, identify key contacts within named accounts and area of focus and drive strategies for alignment
  • Develop strategies to grow share with key consumer segments
  • Measure, report and optimize marketing campaigns
  • Ability to work on concurrent projects which require both strategic thinking as well as effective tactical execution
  • Ensure consistency with the Abcam brand and messaging
  • Office Setting 85%, Travel 15% - for Trade Shows/Conferences/Customer Visits/Interoffice Visits

About you

  • Bachelor's degree (B.S., B.A.), or higher, in a life science discipline or a related area.
  • 3 years’+ experience in a marketing role at a life science company
  • 3 years of extensive experience using MS Office (particularly Word, Excel and PowerPoint)

PREFERRED QUALIFICATIONS:

  • 4+ years hand on research experience in an academic or industry life sciences laboratory
  • Good working knowledge of operations and workflows in life sciences research with reagents, instruments and relevant applications
  • 5+ years' experience in a marketing role at a life science company
  • Experience working with a marketing automation platform
  • 1 year of marketing experience supporting a sales team
  • Demonstrated knowledge of on-line and off-line marketing tactics
  • Ability to meet scheduled deliverables and timelines
  • Strong written and verbal communication skills
  • Ability to work in fast changing, team environment in cross functional teams
  • Proven experience in growing new markets; some experience or proven understanding of antibody reagents market; knowledge of antibody related technologies or IHC diagnostics laboratory workflow & needs would be highly beneficial
  • Previous experience working with customers, field sales and support etc

If this sounds like you and you’d like to be a part of a fast paced, growing business with the vision to become the most influential company and best-loved brand in life sciences please apply now!