Head of Web Analytics
Abcam is searching for a Head of Web Analytics to deliver insight to help us continually evolve and improve our digital platforms so that we deliver great experiences for our consumers and strong growth for the business. This role will report to the VP Digital Experience and will manage a Web Analyst.
About the role
- Explore customer behavioural data to identify opportunities to improve the user experience and drive growth for Abcam
Partner with Product and Marketing teams and use insight to proactively identify commercial opportunities based on a deep understanding of web traffic and omni-channel user behaviour
Analyse complex data sets and present findings in a visually compelling manner, with action-oriented recommendations that answer key business questions
Support business case creation and modelling
Bring a test and learn approach to the business in support of continuous improvement
Upskill stakeholders on analytics tools, techniques and best practices to enable them to self-serve; provide analytical guidance and mentoring to other team members, introducing new analytical techniques where appropriate
Identify and monitor emerging trends, opportunities and threats across the analytics landscape; understand our customer & digital data architecture; identify valuable new data opportunities and best practices
Work with IT teams to prioritise and secure implementation of analytics requirement
- Degree level or higher, preferably in a numerate discipline (e.g. Mathematics)
5+ years’ experience working as a Digital or Web analyst or similar
Expert user of Google Analytics 360 and/or other web analytics tools; experience of tag management preferable
Experience with data visualisation tools, preferably Tableau
A successful history of manipulating, processing and extracting value from large datasets
Analytical with excellent problem-solving skills and attention to detail
A results-oriented, self-motivated individual, with excellent communication skills
Ever since 1998, when our founder, Jonathan Milner, started selling antibodies from the back of his bike, Abcam has aimed to help scientific researchers make breakthroughs faster. We now have offices and labs in the UK, the US, China and Japan, and as we continue to grow, we remain ambitious, driven by our customers’ success and their research needs.
It’s our goal to provide a world-standard in protein research tools, technical support and delivery. When you join Abcam, you’ll join a global business with the passion and the vision to become the most influential company, and, best-loved brand in life sciences.
Our culture is our key differentiator. We believe in empowering individuals, with responsibility given at an early stage. The working environment is fun and fast-paced, collaborative and outcome focused, with a strong customer focus. In addition to competitive salaries, we offer an attractive and flexible benefits package (which includes shares for eligible employees), a culture focussed on wellbeing and opportunities for growth and development.